6 – 8 October, 2026 Dubai World Trade Centre

Beautyworld Dubai 2026 Is Now Open!

The doors are officially open to the 30th edition of Beautyworld Dubai at Dubai World Trade Centre.

Today, the global beauty community comes together for the first of three extraordinary days of business, discovery and inspiration. Explore the latest products and launches from across the entire beauty supply chain, meet global brands and suppliers, and experience an action-packed programme of masterclasses, live demonstrations and industry conversations.

This is only the beginning. Join us for Day 1 of Beautyworld Dubai 2026 and experience where global beauty decides what’s next.

Important: This event is open to trade visitors only. Individuals below the age of 18 are not permitted to enter the exhibition halls.

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Meet the brands shaping the future of beauty

Today’s Unmissable Highlights

Seven stages. Endless discovery. From world-class artistry and global fragrance keynotes to live competitions and brand-led education all running simultaneously across three extraordinary days.

beautyLIVE

Dimitris Giannetos brings his celebrity hair expertise to the stage, alongside Maggie Semaan and live demonstrations from leading professional hair brands.

Beautyworld Dubai Awards 2026

The Beautyworld Dubai Awards returns for its 7th edition, with this year’s finalists now revealed. See who’s in the running and reserve your seat for 7 October.

The Makeup Studio

Watch Mary Phillips, one of the world’s most sought-after celebrity makeup artists and Founder of m.ph Beauty, live in an exclusive two-hour masterclass.

Next in Fragrance Conference

Hear from Aurélien Guichard, Master Perfumer at TAKASAGO and Founder of MATIERE PREMIERE, alongside sessions exploring AI, ingredients, fragrance retail and changing consumer behaviour.

Next in Beauty Conference

Explore the forces shaping beauty today, from global growth and investment to luxury retail and the GCC beauty market, before Mary Phillips takes the stage at 16:15.

Natural Notes

Go deeper into the world of fragrance, from meeting natural ingredient producers at source to sampling.

Signature Scent

Experience unique creations from leading international fragrance houses using AirParfum® technology & cast your vote for your favourite interpretation of Beautyworld Dubai’s signature scent.

VIEW ALL EVENTS

From Source to Shelf. All Under One Roof.

From ingredients and formulations to packaging, machinery and technology, the entire beauty business is in one place.

Beauty Beginnings

The future of beauty lands here first. A dedicated section for start-ups and SMEs ready to make their mark in the MENA region.

Beauty Tech

Where beauty gets smarter. Explore AI powered tools, connected devices, virtual experiences and the innovations pushing the industry forward.

Cosmetics & Skincare

The heartbeat of the show. A landmark section uniting global beauty and wellbeing brands with the trend setters shaping what is next.

Fragrance Compounds

The ingredients behind the industry. Discover the finest fragrance compounds, raw materials and specialist ingredients from the suppliers the world's best brands rely on.

Finished Fragrances

In the capital of fragrance culture, discover perfumes that tell a story, from globally celebrated brands to the emerging names making their mark.

Hair, Nails & Salon Supplies

Built for the pros. Explore cutting edge tools, haircare innovations, nail artistry and salon supplies designed to keep professionals ahead of the curve.

International Country Pavilions

Where global beauty comes to connect. Meet top brands, discover national expertise and unlock new opportunities for cross border partnerships.

Personal Care & Hygiene

Everyday products, extraordinary innovation. Explore manufacturers, suppliers and innovators across body care, hygiene, homecare and wellness, spanning global brands and specialist producers.

prestigepack

Where great packaging becomes an art form. A curated showcase of trailblazing companies redefining beauty packaging through sustainable design, exquisite craftsmanship and cutting edge innovation.

Beautyworld Dubai - Supply Chain and Services

Supply Chain & Services

The industry behind the industry. Discover packaging, raw materials, contract manufacturing and machinery solutions from the names making beauty possible.

Where Trends Surface First

The knowledge that informs your year ahead from Arabian perfumery and K-beauty to retail futures, AI and the ingredients shaping the next wave of global beauty.

pch products display at Beautyworld Middle East

Personal Care and Men's Grooming

Skincare

Colour Cosmetics

The Fragrance Factor

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2026 GCC in Focus: Middle East Beauty Market Report

The GCC is becoming one of the most important growth markets in global beauty, driven by evolving consumer expectations, a distinctive beauty culture, changing retail models and the growing influence of regional brands.

Discover the trends, market dynamics and commercial opportunities shaping beauty across the GCC and what businesses need to know to compete and grow in the region.

Download Report

Beautyworld worldwide

For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.

Learn More

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