Beautyworld Dubai - Visitor and exhibitor interaction

19 – 21 October, 2027 Dubai Exhibition Centre, Expo City

Why Visit

Get ready for three days of business, discovery and connection with the global beauty industry. Register online ahead of your visit and start planning your time at the show.

Your visitor pass gives you access to:

The full exhibition, where you can meet global brands and suppliers
Discover new products and launches, connect with industry professionals
Attend live demonstrations, masterclasses and industry-led sessions across the show

Important: The exhibition is only open to trade visitors. Individuals below the age of 18 are not allowed to enter the exhibition halls.

For any registration enquiries, please contact us at beautyworld@uae.messefrankfurt.com

Dates, Venue & Opening Times
Show dates	19 - 21 October, 2027
Venue	Dubai Exhibition Centre, Expo City

Where global beauty decides what's next

International Country Pavilions

Three Days. Seven Stages. Zero Missed Moments.

In addition to unparalleled business opportunities across the show floor, Beautyworld Dubai delivers a world-class programme of live events, expert stages and exclusive features — running simultaneously across three extraordinary days.

Beautyworld Dubai Awards

Celebrating the brands and products setting new standards in global beauty across 17 categories, where recognition builds credibility and drives opportunity.

Next in Beauty Conference

Next in Beauty brings together top professionals from the beauty industry for an immersive three-day conference, where we delve into the current landscape of the beauty industry and its future evolution.

beautyLIVE

Introducing a brand-new stage where you can witness exhilarating demonstrations and dynamic presentations from the world’s leading brands, including the GCC’s largest hair competition, Arabian Color Fiesta, powered by Goldwell.

Next in Fragrance

Fragrance has found its home. Next in Fragrance brings together master perfumers, brand founders and trend forecasters for three days of the industry's most important scent conversations.

The Makeup Studio

Experience three days of live demonstrations from some of the world's leading makeup and skincare brands, with Patrick Ta and Mary Phillips each hosting an exclusive two-hour masterclass.

Hear It From Those Who Never Miss It

Our experience at Beautyworld Dubai has been fantastic. The number of visitors we saw at this edition was impressive. This is by far one of the most premium exhibitions we have ever attended. We have participated in many exhibitions across the globe, in multiple continents, but especially in Dubai, this experience has been exceptional.

Chris Halteh,
Global Head of Operations and Training, Justice Haircare

This has been the best edition we have attended so far. It provided an incredible opportunity to connect with and meet all our key buyers, sellers, and distributors in one place. Beyond networking, it has been an inspiring and valuable learning platform for us, offering insights that we can take forward in our business.

Bhaveen Shani,
Global Diaspora Head, Unilever Asia Private Limited

This marks our 15th year participating in Beautyworld Dubai, and we are committed to showcasing here for many more years to come. It has been an incredible journey, and we continue to value the opportunities and connections this exhibition provides.

Christopher Smith,
Events Coordinator, Nouvelle Parfumerie Gandour