Where beauty takes center stage
Get ready for beautyLIVE, where leading hair artists, salon professionals, and industry experts take to the stage to showcase the latest techniques, trends, and live transformations.
Last year, visitors experienced an unforgettable line-up. Day One featured R.I.S.E. with Wella, where James Earnshaw and Marco Firriolo showcased exceptional artistry and inspired the hairdressing community. Day Two saw Miguel Gutierrez, also known as Nomad Barber and co-creator of STMNT Grooming Goods, set a Guinness World Record by completing 190 beard trims in one hour. Day Three welcomed Jorge X, International Hairdresser of the Year 2025, whose groundbreaking hairstyling captivated audiences all live on stage.
The full 2026 agenda is coming soon. Until then, explore last year's highlights below.
2025 Highlights: In case you missed it
2025 Hair Professionals
Jorge X
International Hairdresser of the Year 2025
2025 Participating Brands
