Next in Fragrance Conference

10:45 - 11:00 | Global Fragrance Power Map: Where Growth Is Coming From

Exploring where fragrance growth is accelerating globally, which categories are outperforming expectations, and how regional demand is reshaping the industry’s commercial landscape.

11:00 - 11:45 | Building a Fragrance Brand: From Concept to Scale

This session covers how to start your fragrance brand, the hidden challenges, and proven ways to overcome them. Plus: realistic scaling strategies, from DTC to wholesale to acquisition. Perfect for founders at any stage.

11:45 - 12:30 | Scent of Place: Celebrating the World’s Most Distinctive Regional Ingredients

This session explores the raw materials that define perfumery today, from timeless classics to emerging new sources shaping the industry's future. Discover how sourcing, sustainability, and authentic storytelling are turning ingredients into powerful brand differentiators.

13:15 - 13:45 | A Hands-On Journey Through Ingredients

Workshop by Dullberg

13:45 - 14:30 | Selling Scent Differently: Experiencing New Ways of Fragrance Retail

Pop-ups, travel retail, wellness retail, and immersive tools – how fragrance brands are selling scent differently across every channel.

14:30 - 15:15 | AI Across Fragrance: Ingredient Discovery, Consumer Insights & Virtual Try-Ons

AI is reshaping fragrance – from ingredient discovery and scent creation to consumer insights and virtual try-on tools.

15:15 - 16:00 | Insights and Overview on A Global Powerhouses in Fragrance

This session offers a strategic look at the world's leading fragrance powerhouses—who they are, what drives their success, and the trends reshaping the global perfume market. Gain key insights on innovation, consumer shifts, and the future of scent.

16:00 - 16:45 | Craving Scent, Chasing Emotion: What Today's Consumer Wants

This session unpacks the emotional drivers behind modern fragrance purchasing, from stress relief and comfort to confidence and joy. Learn how consumers are using scent as a tool for self-expression and well-being, and how brands can authentically connect through emotion-driven storytelling.

16:45 - 17:30 | The New Fragrance Consumer: Trends, Channels & Storytelling That Sells

How the modern fragrance consumer discovers, researches, and buys – and the storytelling that wins them over.

10:45 - 11:00 | Where the Industry Goes From Here

This session sets the stage for Day 2, connecting the macro trends of growth, technology, and regional power to the human side of fragrance – consumers, values, and partnerships.

11:00 - 11:45 | Gen Z & Alpha Decoded: The Fragrance Consumer of Today & Tomorrow

This session goes beyond stereotypes to uncover what Gen Z and Alpha actually want from fragrance: gender-neutral options, sustainability, authenticity, and social media discovery. Learn how to reach these consumers where they are, speak their language, and build loyalty that lasts beyond the next trend.

11:45 - 12:30 | The Rules of Responsible Fragrance: Regulations, Ethics & the Planet

Navigating fragrance regulations, ethics, and sustainability – and turning compliance into a brand strength.

13:15 - 14:15 | A Hands-On Journey Through Ingredients

Workshop by Dullberg

13:45 - 14:30 | The First Impression: Packaging That Speaks Before You Spray

How packaging design, sustainability, and unboxing create the first – and lasting – impression.

14:30 - 15:15 | Global Scent: How Perfumery Is Going Multicultural

This session explores how fragrance is becoming truly global – with ingredients, influences, and creative voices from every corner of the world. Discover how cross-cultural exchange is birthing new olfactory languages, and how brands can authentically embrace multicultural perspectives without falling into cliché.

15:15 - 16:00 | The Great Fragrance Debate: Exclusivity vs. Accessibility

A live debate on the future of fragrance: exclusivity vs. accessibility – which model wins?

16:00 - 16:45 | Fragrance for Everyone: The Growth of Genderless Scent

This session explores the rise of genderless fragrance, from marketing shifts and formulation choices to retailer adoption and consumer demand. Discover how brands are moving beyond traditional gender categories, what today's shoppers actually want, and why genderless scent is not just a trend but a lasting transformation.

16:45 - 17:30 | The Creator Collab: How Influencers, UGC & Community Drive Fragrance Success

This session explores how fragrance brands are collaborating with creators at every level, from micro-influencers to mega-stars, and leveraging UGC to build trust and drive discovery. 

10:45 - 11:00 | The New Language of Scent: Exploring Emerging Fragrance Categories

This session explores the fastest-growing and most innovative fragrance categories emerging today, from body mists and hair fragrances to scent boosters for laundry, home fragrances, and functional wellness blends.

11:00 - 11:45 | Fragrance Branding: Stand Out, Stay Relevant

This session offers practical branding strategies for fragrance launches – from naming and visual identity to pricing, positioning, and launch tactics.

11:45 - 12:30 | New Formats, New Rituals: Exploring Layering, Solids, Water, Oils & Hybrids

This session explores the explosion of alternative fragrance formats: solid perfumes for precise application, fragrance oils for lasting intensity, water-based sprays for a lighter touch, and hybrid formulas that blur the lines between skin care and scent. 

13:15 - 13:45 | A Hands-On Journey Through Ingredients

Workshop by Dullberg

13:45 - 14:30 | UX Advances in Fragrance: How Technology Is Transforming the Scent Experience

This session explores how UX innovations are reducing purchase anxiety, increasing conversion, and creating seamless journeys across digital and physical touchpoints. Discover the tools and technologies helping consumers find their perfect scent with confidence, whether shopping online or in-store.

14:30 - 15:15 | The New Luxury: Is It Still About Price, Prestige or Something Else?

This session debates what truly makes a perfume luxurious in the eyes of today's discerning consumers. From rare ingredients and master perfumers to ethical sourcing and inclusive storytelling – explore how the definition of luxury is shifting and what that means for brands at every price point.

15:15 - 16:00 | Two Continents, One Strategy: Launching Middle Eastern Fragrances in the US & Europe

This session examines the opportunities and challenges of launching Middle Eastern fragrances in the US and European markets. From product adaptation and retail partnerships to cultural storytelling and pricing strategies – discover how brands can successfully cross continents while staying true to their heritage.

16:00 - 16:45 | What to Follow Next Year: A Look Ahead at Fragrance's Future

Expert predictions on the trends, innovations, and challenges shaping fragrance's future.