From fragrance and cosmetics to packaging, supply chain and technology, every part of the beauty ecosystem is here.
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Discover what’s next before the market does. The dedicated discovery floor for indie brands, start-ups and SMEs introducing their products to the MENA region.
Where innovation meets the future of beauty. Discover AI-powered tools, smart devices, virtual experiences and breakthrough technologies shaping the industry.
Where the world’s most exciting beauty innovations come together. One of the show’s largest sections, uniting leading brands and rising trend-setters across beauty and wellbeing.
The essentials, reimagined. Explore manufacturers, suppliers and innovators across body care, hygiene, homecare and wellness, from global producers to specialist brands.
Everything the professional salon and spa industry needs to stay competitive from cutting-edge tools and haircare innovations to nail artistry and salon supplies.
The show’s fastest-growing section. Explore packaging, raw materials, contract manufacturing and machinery solutions, all in one place in Dubai.
Step into the world of formulation excellence. This zone brings together the finest fragrance compounds, raw materials and ingredients from the world’s leading suppliers.
In the world’s fragrance capital, discover beautifully crafted perfumes from globally renowned and emerging brands.
A curated showcase of trailblazing companies redefining beauty packaging through sustainable design, exquisite craftsmanship and cutting-edge solutions.
Discover beauty from every corner of the world. Direct access to top brands, national expertise and new opportunities for cross-border partnerships.
