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BeautyMatter

2026 GCC in Focus: Middle East Beauty Market Report

Understanding one of beauty’s most dynamic growth markets

The GCC beauty market has moved beyond being an emerging opportunity. It is becoming an increasingly influential part of the global beauty landscape, shaped by ambitious consumers, changing retail models, a strong fragrance culture and a new generation of regional brands.

Forecast to reach $20.8 billion by 2030, the market offers significant opportunities for businesses looking to enter, compete and grow in the region, according to the report. 

Inside the report

Discover insights into:

  • The GCC opportunity and what is driving market growth
  • Consumer and beauty culture shaping demand
  • Key trends influencing the future of beauty
  • Regional brands and their growing global influence
  • Market entry and what it takes to succeed
  • Retail and distribution across the region

Hear the findings live

Kelly Kovack, Founder and CEO of BeautyMatter, opens Day 2 of the Next in Beauty Conference with GCC in Focus: A New Read on the Middle East Beauty Market.
7 October 2026, 10.45, Beautyworld Dubai, Dubai World Trade Centre.