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Beautyworld Dubai - People sampling scents

Signature Scent

Za'abeel Hall 3

A celebration of creativity through scent, Signature Scent returns to Beautyworld Dubai this year, inviting you to discover how fragrance tells a story.

Leading international fragrance houses will each create their own interpretation of Beautyworld Dubai’s signature scent, giving you the opportunity to experience a diverse collection of unique olfactive creations.

Using innovative AirParfum® technology, sample each fragrance through a clean, “dry” olfactive experience before casting your vote for your favourite composition.

Discover an immersive showcase of creativity, craftsmanship and fragrance innovation.

2026 Participating Fragrance Houses

Bell
Cosmo International Fragrances logo
Dullberg
EMSA logo
Fragrance Science logo
Moellhausen logo
Parfex logo
Seluz logo
Sozio
Symrise

2025 Signature Scent Winner

Many congratulations to Marc Cuesta for this exceptional accomplishment! His captivating fragrance, Lumière D’Orient, has rightfully claimed the top spot as the winner of Signature Scent of Beautyworld Dubai 2025.

Beautyworld Dubai - 2025 Signature Scent Winner
Beautyworld Dubai - 2025 Signature Scent Winner