Day 1 - 6 October 2026
12:15 | Living Proof | Inspiration. Creation. Transformation.
Join Jeremy Stephens and the Living Proof Team for a visually inspiring presentation that showcases creativity, artistry, and transformation. The team will transform three models with nine looks in just 30 minutes. Along the way, they will share artistic inspiration, techniques, and insights that bring each transformation to life. Experience innovative styling, creative problem-solving, and the artistry in an energetic and entertaining presentation.
13:05 | Keralook | The Art of Beauty
The show opens with a high-impact technological experience, combining powerful sound, dynamic screen projections, and synchronized lighting effects to create an immersive and captivating introduction.
Our Brazilian artist and renowned hairstylist Gustavo Psy will then take the stage for an exclusive performance and will be officially introduced as Keralook’s new Global Ambassador, marking the beginning of an exciting new partnership with the brand.
Following the opening segment, Gustavo will invite his two official models on stage to introduce the Keralook concept, followed by a special appearance from a leading Brazilian digital influencer.
The show will then transition into an energetic and highly interactive live hair performance, combining creativity, entertainment, direct audience engagement, prize draws, and special surprises throughout the session.
To close the experience, the official models will present an exclusive Keralook hair fashion showcase, combining statement hairstyles with stunning fashion looks, culminating in a powerful, high-energy finale led by Gustavo.
13:55 | Masterclass with Maggie Semaan
With two decades of experience at the forefront of the hair industry, Maggie Semaan brings her signature style and expertise to the BeautyLIVE stage.
Having worked across Fashion Weeks in Paris, New York and Dubai, and styled royalty, celebrities and influencers around the world, Maggie has built an international career defined by creativity, precision and a passion for her craft.
In this live session, Maggie will showcase the techniques and creative approach behind her work, sharing professional insights, expert tips and inspiration along the way."
15:00 | Masterclass with Dimitris Giannetos
Join celebrity hairstylist Dimitris Giannetos as he demonstrates his signature approach to creating the red carpet looks worn by some of Hollywood's biggest stars, including Gigi Hadid, Amal Clooney, and Kim Kardashian. Renowned for his trendsetting styles, expert cutting and colouring techniques, Dimitris will share the artistry and insider tips behind his most iconic looks, with practical takeaways that you can apply in the salon.
Day 2 - 7 October 2026
12:00 | Keralook, The Art of Beauty
The show opens with a high-impact technological experience, combining powerful sound, dynamic screen projections, and synchronized lighting effects to create an immersive and captivating introduction.
Our Brazilian artist and renowned hairstylist Gustavo Psy will then take the stage for an exclusive performance and will be officially introduced as Keralook’s new Global Ambassador, marking the beginning of an exciting new partnership with the brand.
Following the opening segment, Gustavo will invite his two official models on stage to introduce the Keralook concept, followed by a special appearance from a leading Brazilian digital influencer.
The show will then transition into an energetic and highly interactive live hair performance, combining creativity, entertainment, direct audience engagement, prize draws, and special surprises throughout the session.
To close the experience, the official models will present an exclusive Keralook hair fashion showcase, combining statement hairstyles with stunning fashion looks, culminating in a powerful, high-energy finale led by Gustavo.
12:50 | Shark Beauty | From Daylight to Spotlight
Shark Beauty invites you to a live styling showcase with renowned stylists Mattia & Maria Esposito, celebrating the versatility of the Shark Beauty range. In just 45 minutes, they will create four distinct looks using the Shark Glam and Shark FlexStyle, demonstrating how Shark Beauty's innovative styling tools can take hair from effortless everyday wear to high-impact editorial glamour. Discover expert techniques, creative inspiration and professional styling secrets in an engaging session designed to showcase what's possible when performance meets creativity.
13:40 | Masterclass with Josh Lamonaca
Join British Men’s Hairdresser of the Year, Josh Lamonaca, as he demonstrates his approach to modern men’s hair, combining the precision of traditional barbering with contemporary hairdressing techniques. Drawing on his experience educating barbers across more than 30 countries, Josh will share the cutting methods and technical expertise behind his signature work, with practical techniques that can be taken back to the salon.
15:15 | Masterclass with Mounir | A global force in professional hair takes the beautyLIVE stage.
Internationally acclaimed hair designer and educator Mounir has built a global presence. He's known for his distinctive colour techniques, remarkable hair transformations and advanced education.
Through MOUNIR EDUCATION, he continues to share the techniques, knowledge and creative approach that have inspired hair professionals around the world.
Now Mounir comes to Beautyworld Dubai for an exclusive masterclass, giving hair and salon professionals the chance to see his artistry and techniques up close.
Expect live transformations, expert colour techniques and practical inspiration you can take back to your own work.
Don't miss Mounir, live at beautyLIVE.
Day 3 - 8 October 2026
12:00 | Keralook, The Art of Beauty
The show opens with a high-impact technological experience, combining powerful sound, dynamic screen projections, and synchronized lighting effects to create an immersive and captivating introduction.
Our Brazilian artist and renowned hairstylist Gustavo Psy will then take the stage for an exclusive performance and will be officially introduced as Keralook’s new Global Ambassador, marking the beginning of an exciting new partnership with the brand.
Following the opening segment, Gustavo will invite his two official models on stage to introduce the Keralook concept, followed by a special appearance from a leading Brazilian digital influencer.
The show will then transition into an energetic and highly interactive live hair performance, combining creativity, entertainment, direct audience engagement, prize draws, and special surprises throughout the session.
To close the experience, the official models will present an exclusive Keralook hair fashion showcase, combining statement hairstyles with stunning fashion looks, culminating in a powerful, high-energy finale led by Gustavo.
12:50 | Your Curls, Your Way: The Art of the Perfect Curl Routine
Discover how to build a curl routine tailored to individual curl patterns, textures, lifestyles and desired finishes. Umberto Giannini will demonstrate how different application techniques can transform product performance, enhance definition and help manage frizz, while maintaining healthy curls for the long term.
This session celebrates natural volume and organic curl movement, encouraging you to work with your unique curl pattern rather than striving for perfectly uniform curls
13:40 | Spanish World Champions of Hair
Spanish World Champions of Hair
SPANISH WORLD CHAMPIONS OF HAIR brings together three of the most outstanding names in contemporary Spanish hairdressing: Jorge X, Rafael Bueno and Carlos Valiente. Three internationally acclaimed artists, all former Spanish Hairdresser of the Year winners and the three finalists competing for the title again in 2026! Their careers, awards and creative vision have taken Spanish hairdressing to stages, competitions and audiences around the world, making them true ambassadors of a generation that combines exceptional technique, creativity and a fearless approach to the future of the profession.
For one exclusive show at Beautyworld Dubai, these three world-class artists will come together to surprise the audience with a powerful display of creativity, technique and artistic vision. Through striking looks, bold concepts and their own distinctive creative identities, they will reveal the most expressive and spectacular side of Spanish hairdressing, transforming the stage into a celebration of artistry, innovation and excellence. Hosted by Sergi Bancells, SPANISH WORLD CHAMPIONS OF HAIR is more than a hair show: it is a statement of the talent, ambition and international influence of Spanish hairdressing today.
15:15 | UNDER7
Japanese Top Stylists Showcase: Blow-Dry & Iron Techniques
Japan’s top hairstylists will demonstrate their techniques on international models with naturally textured or curly hair, transforming it into smooth, glossy hair.
Guests will have the opportunity to discover Japanese hairdressing techniques, known for their attention to detail and beautiful finishes, as well as learn about the products used and the considerations behind their selection.