The 7th edition of the Beautyworld Dubai Awards took place on the evening of 7 October at Le Méridien Dubai Hotel & Conference Centre, revealing winners across 17 categories selected by a panel of 20 independent judges.
Standout winners on the night included Lattafa, L'Oréal Groupe Middle East, SWEED, and homegrown brand AÏZA, a list reflecting both international and regional strength.
Huda Kattan, founder of Huda Beauty, was honoured with the Beautyworld Icon Award in recognition of her influence on the global beauty industry.
Dubai, United Arab Emirates - 08 October 2026 – The Beautyworld Dubai Awards 2026 brought the industry together on the evening of 7 October, as winners across 17 categories were revealed at a gala at Le Méridien Dubai Hotel & Conference Centre, during the show’s milestone 30th edition.
Selected by an independent panel of 20 judges from across the international beauty industry – brand leaders, perfumers, editors and educators – the Awards recognise achievement across the full breadth of the sector, from fragrance, skincare and cosmetics to hair, packaging, retail and beauty technology. This year’s winners were drawn from a shortlist of 85 finalists spanning established international names, homegrown Gulf brands and first-time challengers.
The Beautyworld Icon Award
Kattan built Huda Beauty from Dubai into one of the most recognised and commercially significant beauty names of the past decade. She helped define the creator led model much of the industry now follows. In May, Huda Beauty launched its first fragrance, Easy Bake Intense Eau de Parfum.
Presenting the award, Detlef Braun, Member of the Executive Board, Messe Frankfurt, spoke to that next chapter.
"The queen of makeup is entering the world of fragrance," said Braun. "Easy Bake set the faces of millions. Now it will scent them too. To every perfume house in this room, watch closely.
"She has challenged conventions, changed the conversation around beauty, and built a global community of millions, but always stayed true and authentic to herself," he added. "Her impact goes far beyond products. She helped redefine what it means to build a beauty brand from the Middle East and take it to the global stage, inspiring a new generation of beauty lovers and entrepreneurs along the way. A true beauty icon in every sense of the word."
Unable to attend in person, Kattan accepted the honour through a video message from Paris, shown during the ceremony.
"I'm so honoured to receive the Beautyworld Icon Award. When I came into the beauty industry, it was really important to me that I made a difference, to show people that we are all capable of so much and that beauty is so empowering," said Kattan. "I couldn't have done this without my amazing community, and I'm so grateful to the region. I know that I could not have done this anywhere else."
The 2026 winners
Winners were chosen by an independent panel of 20 judges from across the international beauty industry, including brand leaders, perfumers, editors and educators. They were drawn from a shortlist of 85 finalists spanning established international names, homegrown Gulf brands and first-time challengers, across fragrance, skincare, cosmetics, hair, packaging, retail and beauty technology.
"Thirty editions into Beautyworld Dubai's story, the Awards show that the region is no longer just a market for global beauty, but a source of it," said Ted Bloom, CEO, Messe Frankfurt Middle East. "Our congratulations to every winner, and to everyone who made this year's shortlist."
Fragrance was again at the heart of the night. Popular Fragrance of the Year went to Asad Elixir from Lattafa, a category that reflects the Gulf's rising global influence in scent. Niche Fragrance of the Year went to Nitro Musk EDP from SCENTOLOGIA. Homegrown Brand of the Year went to AÏZA, underlining the strength of the region's own beauty names.
Beyond fragrance, Skincare Product of the Year went to DEW GOOD Restorative Serum from ASTERI Beauty, and Technology Innovation of the Year to Salonist's AI Beauty & Wellness Operating System. Hair Product of the Year went to Color Wow Dream Coat Supernatural from L'Oréal Groupe Middle East, and SWEED was named Newcomer Brand of the Year. Media Campaign of the Year went to Umberto Giannini for its Curl Cafe collaboration with Dunkin'.
The Awards were supported by category sponsor Eurofragance.
"The Beautyworld Dubai Awards are always a special occasion for the industry," said Oumayma Tabet, Managing Director, Eurofragance Middle East. "It was wonderful to be part of a great evening, recognising and celebrating the talent and creators behind the brands who are shaping the industry and defining where we go next."
The full list of 2026 winners
● Conscious Brand of the Year: Sknfed
● Cosmetic Product of the Year: Pre-Glued Cluster Lash Kit - Natural, Tatti Lashes
● Hair Product of the Year: Color Wow Dream Coat Supernatural, L'Oréal Groupe Middle East
● Hair Styling Device of the Year: Glam Ceramic Air Styling & Drying System, Shark Beauty
● Homegrown Brand of the Year: AÏZA
● Innovative Packaging of the Year: Sunrise and Sunset Dates essences, moondune
● Luxury Packaging of the Year: Luxury Fragrance Collection, GHAFF
● Male Grooming Product of the Year: Daily Detox Cleanser, MÄNN Skincare
● Media Campaign of the Year: Umberto Giannini x Dunkin Curl Cafe, Umberto Giannini
● Nail Product of the Year: BANDI COLOR SKIN GEL #2 LIGHT PINK, Nazih Group
● Newcomer Brand of the Year: SWEED
● Niche Fragrance of the Year: Nitro Musk EDP, SCENTOLOGIA
● Personal Care Product of the Year: Kids All-in-One, SOOO
● Popular Fragrance of the Year: Asad Elixir, Lattafa
● Retailer of the Year: Reef Group
● Skincare Product of the Year: DEW GOOD Restorative Serum, ASTERI Beauty
● Technology Innovation of the Year: AI Beauty & Wellness Operating System, Salonist