Here you will find important and useful information for your preparations at Beautyworld Dubai. In case of further questions, we and our service partners will be pleased to assist you.
Exhibitor Essentials
1) Exhibitor Online Manual
- Prepare your exhibitor badges
- Place all technical orders for your stand (electricity, rigging, carpet, etc)
- Place all orders for additional services (temp-staff, translation, lead scanners, etc)
Password: The login details will be sent to you from the show organizer. All you have to do is create your own password. For any questions, please get in touch with our Operations Team
ops-beautyworld@uae.messefrankfurt.com
2) Free Marketing Tools
Download a range of free marketing materials, including online banners, e-cards, social media templates and logos, to help promote your participation at the show.
The Marketing Toolbox will be live soon.
Booking and Pricing
Exhibition Space – starting at 620 USD/sqm - 656 USD/sqm
The Raw Space option does not include any
stand fittings, flooring or electrics, but enables
the exhibitors to create their own individual stand build.
Space in the concourse - 890 USD/sqm
raw space in front of the main entrances of halls 1-8
Basic Stand – starting at 200 USD/sqm
Fairsmart Stand – starting at 315 USD/sqm
The Basic option includes floor covering, octanorm stand build (panels are 2,5m high and 91cm wide each), fascia name board, 3 spotlights per 9sqm, an electricity socket, the catalogue entry and 2 tickets for the exhibitor reception.
For further information please contact red.sychua@uae.messefrankfurt.com
Build-up & Dismantling
Build-up
The build-up for Beautyworld Dubai will commence on 3 October 2026 at 8am whereby this first day is reserved for stand contractors only. Exhibitors with shell scheme stands may decorate their booths with product displays on 5 October from 12pm - 10pm. Exhibitor passes can be collected onsite from the Helpdesk located at the entrance of Hall 4. Stand contractors and labourers access to the halls are through the loading bay area and must obtain passes through Contractor+ prior going to the venue. Please note that only digital passes will allow access to the Venue and Al Warsan holding area.
Dismantling
Products should be removed from the stands immediately after the fair closes at 6pm on 8 October 2026. No guarantee can be taken for products left on the stands. The stand construction dismantling and removal must be completed on 9 October 2026 at 5pm. Delivery vehicles to load stand fitting materials will be allowed to enter the loading bay area from 9pm on 9 October 2026.
IMPORTANT NOTICE: Any person who wants to enter into the exhibition halls during build-up or dismantling will have to wear a safety vest and safety shoes. A strict “NO VEST & SAFETY SHOES – NO ENTRY” Policy will apply. We, therefore, advise you to bring high-vis safety vests with you as part of your preparation to avoid facing issues entering the exhibition halls during build-up.
Shipping Partner
Premium Club
Premium Club at Beautyworld Dubai is an invite-only programme providing select buyers and influencers in the purchasing process from specific industries the opportunity to enjoy complimentary benefits during their visit to Beautyworld Dubai.
Sponsorship & Branding Opportunities
Your brand can go places if it has a good starting point.
A multitude of high-value sponsorship opportunities are now at your fingertips!
To know more about the sponsorship packages, contact:
Important Exhibitor Warning
To protect the privacy of our stakeholders, Messe Frankfurt Middle East GmbH does not sell attendee or exhibitor list for any of our events. Email solicitations from 3rd parties claiming to offer access to names or contacts from the “attendee database” are completely fraudulent and are not associated with Messe Frankfurt Middle East GmbH in any way.
If you receive an email from any company claiming they have access to attendee lists for any of our events, this is false. They do not have permission to use our brand or sell such lists. Please ignore these emails and report them to your local trading standards agency.
Practical Checks for Your Exhibitor Contact Details
To make sure your exhibitor contact info is accurate and your marketing preferences are set the way you want, please do the following:
- Check your contact info
- Make sure the name, email, and phone number you’ve listed for marketing are correct and actively monitored. Keeping your contact info accurate and checking your settings regularly will help you avoid surprises and ensure smooth communication before, during, and after the event.
- Understand how your info is used
- Your company information will be made available on the exhibitor directory. This includes your company name, website, “About Us” section, company address, social media pages, stand and hall number, and product listings. Visitors and other stakeholders can browse this directory to learn more about your company and offerings.
- In addition, your marketing contact details, along with company name, exhibiting staff members, company profile, and product offerings, will be made available to show visitors only through our event app.
- Our Event app is the platform we use to connect visitors and exhibitors. Visitors can browse exhibitor profiles, request meetings, and express interest in specific products or services. This helps exhibitors identify potential leads who are genuinely interested in meeting them.
- Review visibility settings
- Confirm which details you’ve chosen to display publicly and what should remain private.
- Set your preferences
- Make sure your opt-in/opt-out selections are up to date so you only receive relevant communications.
- Quick practical steps
- Review past communications to see what types of messages exhibitors usually receive.
- Update your details whenever there are staff or role changes.
- Stick to approved suppliers
- Only engage with the pre-approved suppliers listed on your event account. This ensures communications are trusted and avoids spam. To view the full list of our pre-approved suppliers, you can access the list through the Exhibitor Portal or by contacting our operations team on operations.dubai@uae.messefrankfurt.com
Cybercrime Warning
Fraudsters have sometimes sent manipulated invoices from email addresses that look very similar to those of Messe Frankfurt Middle East. Often, it’s just a single letter that’s different or the name arranged slightly differently. Before paying any invoice, always check the sender’s address carefully and verify that the account details are correct.
How to Spot a Phishing Email
- Check the Sender's Email Address:
- Look for misspellings or unusual domain names (e.g., "@messfrankfurt.com" or “gmail.com” instead of "@<country_subdomain>.messefrankfurt.com"). If the email is from someone in the company, make sure you click on the person’s name in the To field and check the sender’s email address. The email address must end with messefrankfurt.com. If it does not, then it is most probably a phishing email. If it is an external email, make sure the email ends with the domain of the company you are expecting the email from. You can copy the email domain and go to the website to be sure.
- Beware of Urgent or Unusual Requests:
- Emails that pressure you to take immediate action, such as verifying your account or making a payment, are often scams.
- Examine Links Before Clicking:
- Hover over links to see the actual URL before clicking. If the link looks suspicious or unfamiliar, do not click it.
Important Actions to Take
Verify Payment Requests: If you have any concerns regarding a payment requests or financial communications you receive from Messe Frankfurt Middle East please verify by contacting us directly through our official communication channels:
- Tel: (971) 4 3894500
- Email: accounts@uae.messefrankfurt.com
Official Account Details: Please do not make any payments to any account that is not the official account provided by our company. Our legitimate account details, including beneficiary name and IBAN, are as follows:
| Bank Details | ||
|---|---|---|
| Beneficiary Name: | Messe Frankfurt Middle East GmbH Dubai Branch |
|
| Dirhams (AED) IBAN Number: | AE620200000035881614001 |
|
| US Dollar (USD) IBAN Number: | AE080200000035881614100 |
|
| SWIFT Code: |
BBMEAEAD |
|
| Bank: | HSBC Bank Middle East Limited |
|
| Bank Address: | P.O. BOX 66, Jebel Ali Free Zone main gate # 3, Dubai, United Arab Emirates | |
Report Suspicious Activity: If you receive any suspicious emails, phone calls, or messages requesting payment to an unknown account, please forward the details to accounts@uae.messefrankfurt.com immediately.
Official Communications: Ensure that any payment requests or financial communications come from our official email domains @uae.messefrankfurt.com & @messefrankfurtdubai.com. Email correspondence from other domains, that may look similar, should be reported immediately.
Warning – unofficial exhibitor directories
We would like to inform you that numerous suppliers such as Construct Data (FAIRGuide, Expo Guide) and Matic Verlagsgesellschaft mbH have issued so-called "unofficial exhibitor directories".
These directories have nothing to do with the official exhibitor directory as issued by Messe Frankfurt Middle East GmbH.aem
These companies are trying to get you to pay for an entry in their exhibitor directory using the subject heading of "Datenkontrolle" or “data update". If you want to appear only in the official exhibitor directory as issued by Messe Frankfurt Middle East GmbH, then please decline these offers.
The official exhibitor directory, as well as all online media, are strictly issued by Messe Frankfurt Middle East GmbH.
If you have been accepted as an exhibitor at Beautyworld Dubai, then rest assured that your basic entry will appear in the official exhibitor directory and the online exhibitor list.
You can find more information as well as a sample reply letter which you can use to react to an invoice from the suppliers of these so-called "unofficial exhibitor directories" on the home page of the AUMA, the Association of the German Trade Fair Industry.
